EXPERIENCE

Mollsteroonie LLC

Freelance DESIGN DIRECTOR,  SEPTEMBER 2014 - present

Cultivate earnest relationships with clients to make strategic and thoughtful design more accessible. Conceptualise, develop and finalise brand systems including identities, packaging and digital deliverables for food, beverage, beauty and community-driven companies.

Clients:
Mudie Cow, Renude Beverage Co., Faven Creative, Kekoa Foods and Beckon Ice Cream

Cocogun

brand director (PART-TIME),  OCTOBER 2024 - present

Develop brand identities for mission-driven companies across print, web, and motion collateral. Oversee designers and contractors to ensure alignment on briefs and concepts for campaigns and deliverables. Pitch and present work for brand strategy and identity projects.

Clients:
Heidi Health, The Economist, Harrison.ai, Sloane Square Capital, Genetic Alliance of Australia

Denomination

Senior DesigneR (FREELANCE), OCTOBER 2023 - APRIL 2024

Design anniversary release, retail exclusive and DTC editions for iconic brands in the luxury wine category. Craft components within established histories and guidelines to maintain and strengthen brand legacies.

Clients:
Treasury Premium Brands, Pernod Ricard, Benziger, Jacob's Creek, 19 Crimes, Castel Freres, Yalumba, Wynn's, Pepperjack

BoldInc.

Senior DesigneR (FREELANCE), MARCH 2021 -OCTOBER 2023

Design identity, packaging and key assets for FMCG, beer and wine, spirits, duty-free, direct-to-consumer local and global brands. Creative direct and style full-day content shoots for Aquna Gold, Rosie Spritz and Le Petit Rose. Manage contractors to ensure alignment on project briefs and design concepts for illustration and photography components of various projects. Ideate and produce new-to-world brands for innovation pipelines for Pernod Ricard. Strategize, write and present pitch decks for new business and innovation projects.

Clients:
Chapman Yachting, Pernod Ricard, Jacob’s Creek, Treasury Wine Estates, St. Hubert’s, Aquna Murray Cod, Aperol

CoPartnership

Senior DesigneR (FREELANCE) APRIL 2019 - DECEMBER 2021

Develop concepts and labels for beer, wine and spirits new-to-world and existing brands. Create comprehensive brand world kits including design systems for activation, socials, merch and print.

Clients:
Pernod Ricard, Byron Bay Brewery, Lion, Meralan Sparkling Wine, Reeftip Drinks Co.

Sterling-Rice Group

DesigneR, SEPTEMBER 2017 - JANUARY 2019
production artist, MARCH 2016 - SEPTEMBER 2017

Collaborate on new business pitches and campaign concept development. Serve as senior art director on B2B Campaign (Potatoes USA Retail Campaign), designing captivating print ads and working with international illustrators to create proprietary typography. Overhauled annual agency report (250+ pages) detailing leading trends, innovative products and cutting-edge companies in the natural products industry.

Clients:
PepsiCo., Frito-Lay, Hershey, Quaker, White Wave Foods, Focus Brands, Almond Board of California, Potatoes USA

Interact Brands

Designer, SEPTEMBER 2014 - MARCH 2016
Production Artist, JUNE 2014 - SEPTEMBER 2014 

Created compelling brand and packaging designs for 30+ brands in the natural and organic food and beverage space

Clients:
Dogfish Head Brewery, Kettle & Fire, Beyond Meat, Tillen Farms, Brami Beans, Phin & Phebes Ice Cream

Internships

Sterling-Rice Group, Production Design Intern
(01/2014 - 06/2014)

EVOL Foods, Graphic Design Intern
(01/2013 - 05/2013)

Education

2010-2013
Bachelor of Science, Strategic Advertising
Bachelor of Art, Studio Arts, specialized in print